branding
My bread and butter. Bringing brands to life is my specialty. From concept to final identity, I enjoy crafting thoughtful branding systems that capture a brand’s personality and make it memorable.
brand refresh
Click through the tabs to see how I refreshed and consolidated elements of the Democratic Attorneys General Association's (DAGA) brand.
BEFORE
DAGA’s original visual identity incorporated numerous fonts and colors, which made it difficult to maintain a consistent and cohesive brand image.
coco & beau
Designed for an upcoming children’s boutique in Charleston, SC, this project brings the Coco & Beau brand to life through a cohesive visual identity system. The client wanted a look that felt playful and imaginative for children while still elevated enough to resonate with moms. Below is the final identity, along with several concept directions that helped shape the final design.
FINAL
OPTIONS PRESENTED TO THE CLIENT
beavercreek
pediatric
dentistry
Beavercreek Pediatric Dentistry is one of my favorite rebrands that I have done. The client asked for a beaver mascot to add character to their practice. Click to see the transformation from their original logo.
beavercreek pediatric dentistry
Beavercreek Pediatric Dentistry is one of my favorite rebrands that I have done. The client asked for a beaver mascot to add character to their practice. Click to see the transformation from their original logo.
pamela lesch makeup
Pamela Lesch Makeup asked for a rebrand but wanted to try out a few different brand styles before settling on the final result. The client and I chose pieces of each option to land on the final result, seen below.
FINAL
OPTIONS PRESENTED TO THE CLIENT
women's initiative
DAGA wanted to brand their Women’s Initiative program, which supports and elevates women pursuing the role of Attorney General. I created a logo, an icon, and brand imagery to bring the initiative to life.
women's initiative
DAGA wanted to brand their Women’s Initiative program, which supports and elevates women pursuing the role of Attorney General. I created a logo, an icon, and brand imagery to bring the initiative to life.
brand gallery
Below are a few additional branding projects I’m proud of. From merchandise and run clubs to childcare and more, I’ve had the opportunity to bring a variety of brands to life.
